It depends on your goal.
If you want to generate maximum leads from your paid ads or any other traffic source. You can choose Targeted Leads where you will get done for you templates also which you can modify as per your need or start from scratch.
If you wish to send visitors through a funnel containing main offer, up-sells & follow-ups to get maximum sales, create a Sales journey.
To get more registration for your next webinar event using high converting webinar registration funnel templates, Webinar Registration journey is there.
Product/Deal launch journey will help you to run a limited time promo event using DFY & proven converting launch journey templates to get maximum sales.