I am going to explain to you about the Audience section in DotcomPal
DotcomPal tracks all your business and user personas on your website, marketing pages, emails and many other marketing campaigns built through DotcomPal. By Analyzing audience, you can strategize about your current campaigns and plan for the future business strategies.
On the left menu bar, you will see options like build, sell, grow, audience, analytics, etc.
Go to Audience section and you will see the further sub-options like Segments, Contacts, Lists, Suppression Lists, Tags and Communication on the left-hand side.
In Segment section, you can create and manage a segment for your business audiences based on their behaviour with your business online. Segments are the filtered audiences on your website, video pages, landing pages, notifications, emails and other online presence.
By this, you can aggregate these special audiences into Segments and can utilize them as per your marketing campaign.
The motive is to Know the behavior of the man and Offer him what he wants! How cool personalization it is?
To create a new segment, click on this “New Segment” button. A popup window will open, Enter your Segment name here and then click on Create
Now, you will be shown various sections according to which you can divide your visitors like visitors/users, User behavior and Technology.
In Visitor/Users section, there are options like Visitor type, Last seen, Geo-filtering/Position, User Attributes and Acquisition source.
In visitors type you will find All Visitors, New Visitors, Returning Visitors and No. of sessions of the visitors. You can select the option as per your choice. If you choose the “Number of a session of the visitors”
option, you will be asked to enter a numerical value which can be of “equal, not equal, One of, None of, Less than, Greater than, less than or equal and greater than or equal” to a value etc. and then enter the no. of the session of visitors.
Clicking on “Reset” will clear all the values you have entered so that your precious time can be saved.
Now let’s go to the box of “Last seen” which defines the last seen properties of users for this segment. Here you can either set a date or set the minutes, hours, days, weeks, etc. of last or upcoming moment in which the user has visited the website.
Then in “Geo-filtering/Position” option, you can refine your visitors by their geographical jurisdiction i.e. you can select the visitors from any particular city, state or country whom you want to see as your prominent leads. You can also add multiple geo-filtration by clicking the “plus” icon on the right side for more refinement of your target audience. This way you can control your marketing campaigns to the audiences of any specific location.
In the next option of “User Attributes”, you can choose the user attributes of your known audience. Known audiences are those audiences which have already acquired by you through any marketing campaigns. The attributes which can be selected are Name, Phone, email, date of birth, Description, Role, Company, etc. and you can add different types of attributes together too. You can also apply multiple conditions to these attributes like equal, not equal, one of, none of, starts with, etc. These conditions attached to your attributes will surely help you select visitors as per your niche.
Next comes the “Acquisition Source” in which you can define the source of acquisition for your audiences. It can be either Direct acquisition, acquired through landing pages or Referral pages. You can also add multiple sources in this by clicking the “plus” icon on the right side. In the case of Landing page and Referral, you can choose from various conditions like equal, not equal, one of, none of, etc.
Let’s move to the next section that is “Behavior”. It defines any particular type of event done by the visitor or not
In behavior Segment, there are two options “Users who did these events” and second, “User who did not do these events”. Now from these two options, you will get to know the different type of behavior of your visitors on your one or more different site. You can get to know their different types of behavior on your site. Just click on this dropdown and you can get to know behavior like “Visited website URL”, “Referral URL”, “Time spent on the Page” and “Number of the Page visited”. Once you select any one of this another dropbox will enable and from that, you need to select the condition like equal, not equal, one of, none of, etc. and enter the appropriate value for it.
These conditions will more refine your segment by gathering your audience according to their behavior.
The last section of the segment is “Technology” which defines the technology used by the visitor like Device, Browser and Operating System. You can combine these by using “And” / “Or” option shown in the middle after every box.
You can even segregate your audience based on what devices, operating system and browser they are using while operating in your business. In the first option of technology, you can choose various devices like Desktop/Laptop, Tablet, Android phone, iPhone, iPad, etc. of the user. You either choose the option of “One of these must satisfy” and tick the checkbox as per it or choose “Neither of these must satisfy” as per your need.
Similarly, you can choose the browser options for Chrome, Safari, Firefox, Edge, Opera, etcetera.
And in last you can choose the operating system for Android, Macintosh, Windows, Linux, iOS etcetera.
Now, guys, you can click on the “Save” button in the bottom-right
corner of the site to save the details of segment entered by you.
You have now successfully created a segment which you can here.
So, guys, this was all about Audience which requires your attention most for analyzing your business personas as per their behavior in your business.