DotcomPal traces all your business and user personas on your website, marketing pages, videos and many other marketing campaigns built through DotcomPal. By Analyzing audience, you can strategize about your current campaigns and plan for the future business strategies.
I am going to brief you about the most reliable feature of DotcomPal which is Audience.
DotcomPal tracks all your business and user personas on your website, marketing pages, videos and many other marketing campaigns built through DotcomPal. By Analysing audience, you can strategize about your current campaigns and plan for the future business strategies.
On your dashboard, you will get options for Projects, Campaigns, Integrations, Audience, Accounts, etc.
Click on Audience, it will show list of all the audiences here. Here, you can segment your business audiences based on their behaviour with your business online. Segments are the filtered audiences on your website, video pages, landing pages, notifications and other online presence. Let me explain you with an example here: Let’s assume you have a fitness consultation business in Houston (Tx) named FitCart. Visitors comes to your website to checkout your services. Now you want to check the visitors coming from Houston only, and visiting only your service page again and again. It means these types of audiences from Houston are interested in your service that’s why they are checking out your service page frequently. By DotcomPal you can segregate these special audiences into Segments and can utilize them as per your marketing campaign.
Know the behaviour of the man and Offer him what he wants! How cool personalization it is?
To create a new segment, click on “New Segment” and enter the name of your segment.
DotcomPal understand your requirement of knowing the behaviour of your business audience, that is why in Audience you can segment your audience to very last of bit.
Now, you will be shown various sections according to which you can divide your visitors like visitors/users, User behaviour and Technology.
In Visitor/Users section, there are options like Visitor type, Last seen, Geo-filtering/Position, User Attributes and Acquisition source.
In visitors type you will find All Visitors, New Visitors, Returning Visitors and No. of sessions of the visitors.
If you choose the “No. of session of the visitors” option, you will be asked to enter a numerical value which can be of “equal, not equal, One of, None of, Less than, Greater than, less than or equal and greater than or equal” to a value. You will have to enter a range of numerical values for options like Between and not between.
This will refine your user segment and you can apply these segments in your marketing campaigns. Segments give to the power of personalizing your marketing campaigns.
Clicking on “Reset” will clear all the values you have entered, so that your precious time can be saved.
Now let’s go to the box of “Last seen” which defines the last seen properties of users for this segment. Here you can either set a date or set the minutes, hours, days, weeks, etc. of last or upcoming moment in which the user has visited the website.
In “Geo-filtering/Position” option, you can refine your visitors by their geographical jurisdiction i.e. you can select the visitors from any particular city, state or country whom you want to see as your prominent leads. You can also add multiple geo-filtration by clicking the “plus” icon on the right side for more refinement of your target audience. This way you can control your marketing campaigns to the audiences of any specific location.
In the next option of “User Attributes”, you can either choose the user attributes of your known audience. Known audiences are those audience which has already acquired by you through any marketing campaigns. The attributes which can be selected are Name, Phone, email, date of birth, Description, Role, Company, etc. and you can add different types of attributes together too. You can also apply multiple conditions to these attributes like equal, not equal, one of, none of, starts with, etc. These conditions attached with your attributes will surely help you select visitors as per your niche.
Next comes the “Acquisition Source” in which you can define the source of acquisition for your audiences. It can be either Direct acquisition, acquired through landing pages or Referral pages. You can also add multiple sources in this by clicking the “plus” icon on the right side. In case of Landing page and Referral, you can choose from various conditions like equal, not equal, one of, none of, etc.
In the Visitor/Users section, you can choose either that all the conditions of Visitor type, Last seen, Geo-filtering, User attributes and Acquisition source must fulfil, or only some of these conditions must satisfy by simply selecting “And” / “Or” option shown in the middle after every box.
After defining and refining your visitors by various conditions that you have want.
let’s move to the next section i.e. “Behaviour”. It defines any particular type of event done by the visitor or not.
As behaviour analysis is an important part of any marketing campaign.
For this DotcomPal has provided two options to choose from. First, “Users who did these events” and second, “User who did not do these events”. You can also combine these with “And” / “Or” option shown in the middle. The events which can be selected are “Visited website URL”, “Referral URL”, “Time spent on the Page” and “Number of the Page visited”. Once you have selected the event, then you will have to select a condition like equal, not equal, one of, none of, etc. and enter the appropriate value for it.
These conditions will more refine your segment by gathering your audience according to their behaviour.
The last section of the segment is “Technology” which defines the technology used by the visitor like Device, Browser and Operating System. You can combine these by using “And” / “Or” option shown in the middle after every box.
You can even segregate your audience based on what devices, operating system and browser they are using while operating in your business. In the first option of technology, you can choose various devices like Desktop/Laptop, Tablet, Android phone, iPhone, iPad, etc. of the user. You either choose the option of “One of these must satisfy” and tick the checkbox as per it or choose “Neither of these must satisfy” as per your need.
Similarly, you can choose the browser options for Chrome, Safari, Firefox, Edge, Opera, etcetera.
And in last you can choose the operating system for Android, MacIntosh, Windows, Linux, iOS etcetera.
Now guys, you can click on “Save” button in bottom-right corner of the site to save the details of segment entered by you.
You have now successfully created a segment which you can use in the Advertisement option in Player customization to personalize the advertisement at target audience’s behaviour level and you can also see various data regarding it in Audience analytics.
So guys, this was all about Audience which requires your attention most for analysing your business personas as per their behaviour in your business.
I hope this will helpful for making your campaign successful.